Film Poster Research 2

The main colours that is on the film poster is Black & White. The film is not a happy and upbeat so the use of bright colours is not needed. These are bold statement colours that do not take away from the story of film.. Black is a dark colour and it suits the theme of the film. The colour white shows the happiness or light which is also in the film however there are more sad times then happy this is why there is less white then black it seems like the white is trying to shine through.

The image of the main character is the background of the film poster and it is represented illustratively from an original photograph taken , effects have been added to the photo to make it look more attractive and effective.

The message is primarily visual on this film poster as there are not many words. This is obvious as the picture is in the centre on the poster and is clear enough to see however there is a important message that rounds up the story.

From the mood of the poster it is supposed to make the audience feel very emotional, and to give the audience a hint about what the film going to be about. For example, the glasses(dark shades) may indicate that he is hiding from something. This poster has used the image as the main persuasive technique as it is a clear image that attracts and draws the audience’s eye. As the image is in black and white these colours stand out and they are eye-catching.

The film covers a number of genres these are Biography, Drama and Music this is shown in the film poster though the picture and the words. There are no stars on this film poster, the main selling point on the poster is the image.

There are no critics mentioned on this film poster there are also no gratifications promised by the poster this is not good as it does not show that the audience  that it has been approved by movie experts and that it is a “must see”  film. By not promising the audience anything for example a “heart-warming experience” it may tell the audience that the film has nothing to offer.

The attention gained from audience from the poster with the use of mystery firstly from the image to get the audience to think and wonder.  The tagline is very emotive and informative and it brings the audience in. “The extraordinary life story of Ray Charles, A man who fought harder and went farther than anyone thought possible  .” also as it is based on a true story this will make the viewer sympathise.