Billboard Research 1

The main colours on this film poster is white and shades of grey, this bright white is a contrast to the title which is blindness which usually represents darkness. The bright  white also catches the audiences eye and draws them in and makes them want to have a closer look at the film poster.

The main figures on the poster are the characters of the movie. The main character is at the foreground and the less important the character the further back the character is placed. These are all photographically taken and have been edited in a way that a the most significant characters are at the front.

The message in the film poster are primarily visual the images are dominate as it stands out and it is in the centre of the poster. However there is writing  at the top of the film poster and it is very small and can’t be seen that well.

The intended audience for the is film is adults aged 25 and over. This is shown through the poster as it is not bright coloured and it is not made to attract the younger eye. This poster has used the image as the main persuasive technique as it is a clear image that attracts and draws the audiences eye. As the image is in grey and white these colours stand out  and they are eye-catching.

The film covers a number of genres these drama, mystery, sci-fi  and thriller this is shown in the film poster though the picture and the words. There are no stars on this film poster, the main selling point on the poster is the image.

There are no critics mentioned on this film poster there are also no gratifications promised by the poster this is not good as it does not show that the audience  that it has been approved by movie experts and that it is a “must see”  film. By not promising the audience anything for example a “heart-warming experience” it may tell the audience that the film has nothing to offer.

The first tagline is emotive and it gets the audience to think as it is asking a rhetorical question “In a world gone blind, what if you were the only person who could see?.” it gives the audience a mysterious hint on what the film might be about. The second tagline is “Look to the future while you still can” this tagline is positive again it gives the audience a mysterious hint on what the film might be about.